Quick verdict
Pick Wan 3.0 for most briefs: one generation runs to 30 s[2] against 15 s[4], the entry plan costs $5.00/mo[7] against $8.80/mo[8], 720p API output is cheaper ($0.10/s[1] against $0.126/s[5]), and wan3.0 outranks kling-v3-pro on LMArena's image-to-video board (1480[9] against 1354[10]). Pick Kling 3.0 when resolution decides: its native 4K mode reaches 2160p (4K)[4] while Wan 3.0 stops at 1080p[2], and at 1080p Kling's API is the cheaper one ($0.168/s[5] against $0.20/s[1]).
- Pricing Wan 3.0
- Output specs Tie
- Features Tie
- Access Tie
- Public leaderboards Wan 3.0
Category winners are computed from the sourced rows in the tables below; “Depends” means there was not enough comparable public data to call it.
Summary
Alibaba Cloud took Wan 3.0 to general availability on its international channels on 2026-08-24[1]; Kling AI announced Kling 3.0 on 2026-02-05 (announcement date)[11] and added native 4K that April[12]. The feature lists are near mirrors: both generate audio with lip sync[1][13], and both document first-and-last-frame control, multi-shot scenes, in-video editing and extension[3][4]. In our generated feature table, every comparable row ties.
They differ in the shape of the output. Wan 3.0 writes up to 30 s[2] in a single pass at up to 30 fps[14] and 1080p[2], accepts up to 20[3] reference materials including documents and web pages[3], and structures long clips as storyboards of 4-to-6-second shots[3]. Kling 3.0 holds a 15 s[4] ceiling per take but renders native 2160p (4K)[4], at $0.42/s[5] on its API[5] or 30 credits per second in the app[4].
Plans and leaderboards both lean Wan. create.wan.video sells Pro at $5.00/mo[7] with 300 monthly credits and keeps a free plan with daily credits[7]; Kling's Standard renews at $8.80/mo[8] with 660 credits after a $6.99 first month[8], and its $0 Basic plan publishes no credit allowance[13]. On LMArena's image-to-video board, the one list naming both, wan3.0 ranks #3[9] at 1480 against rank #19[10] at 1354 for kling-v3-pro, a gap well beyond the confidence intervals. Wan 3.0 also holds rank #6[15] on text-to-video, where we found no Kling 3.0 entry, while Kling's 44.0[16] on VGI-Bench has no Wan counterpart.
Snapshot
| Spec | Wan 3.0 | Kling 3.0 |
|---|---|---|
| Status | Generally available (Alibaba Cloud Model Studio, international channels)[1] | Live in the Kling AI app and on the Kling developer API (membership plans and API rate card published by the vendor)[5] |
| Developer | Alibaba (Alibaba Cloud / Wan team)[1] | Kling AI[11] |
| Released | 2026-08-24 (Wan3.0 (international GA))[1] | 2026-02-05 (announcement date)[11] |
| Lowest API price (per second, with audio) | from $0.10/s (wan3.0-video, 720P, Singapore (international))[1] | from $0.126/s[5] |
| Cheapest paid consumer plan | $5.00/mo (Pro (create.wan.video))[7] | $8.80/mo (Standard, monthly renewal)[8] |
| Free tier | Free plan on create.wan.video: US$0/month with daily free credits; submit 1 video and 1 image concurrently[7] | Basic plan: $0, free forever; free-credit allowance not published[13] |
| Max length, single generation | 30 s (wan3.0-video)[2] | 15 s[4] |
| Max resolution | 480P, 720P, and 1080P resolution output (1080P is the default per the Wan3.0 generation guide)[2] | Native 4K (3840x2160), added 2026-04-23; 1080p / 720p modes[12] |
| Native audio | Yes (wan3.0-video)[3] | Yes[4] |
| Image-to-video | Yes (wan3.0-video)[2] | Yes[4] |
| Public API | Yes (wan3.0-video)[17] | Yes (Kling developer API)[5] |
Pricing
Winner: Wan 3.0| Metric | Wan 3.0 | Kling 3.0 | Leader |
|---|---|---|---|
| API price, 720p with audio (per second) | $0.10/s (wan3.0-video, 720P, Singapore (international))[1] | $0.126/s[5] | Wan 3.0 |
| API price, 1080p with audio (per second) | $0.20/s (wan3.0-video, 1080P, Singapore (international))[1] | $0.168/s[5] | Kling 3.0 |
| API price, 4K (per second) | No public data | $0.42/s (native 4K)[5] | — |
| API billing basis | Per second of output video, tiered by resolution (480P/720P/1080P); region-dependent list price; audio on/off does not change price; failed generations are not charged; accelerated 'prime' variant priced higher[17] | Prepaid units at a $0.14 list price per unit. Per second of Kling 3.0 output: $0.084 (720p, no audio), $0.112 (1080p, no audio), $0.42 (4K), $0.126 (720p with native audio), $0.168 (1080p with native audio); Kling 3.0 Turbo with audio $0.112 (720p) / $0.14 (1080p). Prepaid packages from $700 (5,000 units, 180-day validity). The API plans do not support Kling 4.0.[5] | — |
| Cheapest paid consumer plan | $5.00/mo (Pro (create.wan.video))[7] | $8.80/mo (Standard, monthly renewal)[8] | Wan 3.0 |
| Consumer plan ladder | Free US$0/month (daily free credits, 1 video + 1 image concurrently); Pro US$5/month (300 credits/month, up to 3 videos + 3 images concurrently, watermark-free, 1080p up to 30s); Premium US$20/month (1,200 credits/month, up to 8 videos + 5 images concurrently)[7] | Basic $0 (free-credit allowance not published); Standard $8.80/mo after a $6.99 first month (list $10), 660 credits; Pro $32.56/mo after a $25.99 first month (list $37), 3,000 credits; Premier $80.96/mo (list $92), 8,000 credits; Ultra $159.99/mo (list $180), 26,000 credits[8] | — |
| In-app cost per second | No public data | 720p 6 credits/s without native audio, 9 with; 1080p 8 or 12; native 4K 30 credits/s[4] | — |
| Free tier | Free plan on create.wan.video: US$0/month with daily free credits; submit 1 video and 1 image concurrently[7] | Basic plan: $0, free forever; free-credit allowance not published[13] | — |
Wan 3.0 leads 2 rows, Kling 3.0 leads 1, 0 tied; rows marked — have no comparable data or no objective “better”.
Output specs
Tie| Metric | Wan 3.0 | Kling 3.0 | Leader |
|---|---|---|---|
| Max length, single generation | 30 s (wan3.0-video)[2] | 15 s[4] | Wan 3.0 |
| Max length with extensions | No public data | No public data | — |
| Max output resolution | 1080p (wan3.0-video)[2] | 2160p (4K) (native 4K)[4] | Kling 3.0 |
| Frame rate | 30 fps (wan3.0-video)[14] | No public data | — |
| Aspect ratios | 16:9, 4:3, 1:1, 3:4, 9:16, adaptive (default, adapts to input materials)[3] | No public data | — |
| Max reference inputs per generation | 20 (wan3.0-video (all-in-one reference))[3] | No public data | — |
Wan 3.0 leads 1 row, Kling 3.0 leads 1, 0 tied; rows marked — have no comparable data or no objective “better”.
Features
Tie| Metric | Wan 3.0 | Kling 3.0 | Leader |
|---|---|---|---|
| Native audio | Yes (wan3.0-video)[3] | Yes[4] | Tie |
| Lip-sync | Yes (wan3.0-video)[1] | Yes[13] | Tie |
| Text-to-video | Yes (wan3.0-video)[2] | Yes[4] | Tie |
| Image-to-video | Yes (wan3.0-video)[2] | Yes[4] | Tie |
| First / last frame control | Yes (wan3.0-video)[3] | Yes[4] | Tie |
| Multi-shot in one generation | Yes (wan3.0-video)[3] | Yes[4] | Tie |
| Video editing | Yes (wan3.0-video)[3] | Yes[11] | Tie |
| Video extension | Yes (wan3.0-video)[3] | Yes (Standard plan and above)[13] | Tie |
Wan 3.0 leads 0 rows, Kling 3.0 leads 0, 8 tied; rows marked — have no comparable data or no objective “better”.
Access
Tie| Metric | Wan 3.0 | Kling 3.0 | Leader |
|---|---|---|---|
| Status | Generally available (Alibaba Cloud Model Studio, international channels)[1] | Live in the Kling AI app and on the Kling developer API (membership plans and API rate card published by the vendor)[5] | — |
| Public API | Yes (wan3.0-video)[17] | Yes (Kling developer API)[5] | Tie |
| Where to use it | Alibaba Cloud Model Studio API (model ids wan3.0-video and wan3.0-video-prime) and Model Studio playground; consumer web platform create.wan.video; China mainland via bailian.console.aliyun.com[1] | Kling AI web and app on credit-based memberships; Kling developer API on prepaid unit packages[5] | — |
| Regional limits | Model Studio API offered in: China (Beijing), Singapore, Japan (Tokyo), Germany (Frankfurt), US (Virginia), China (Hong Kong); prices differ by region; RPM 300 across all regions[2] | No public data | — |
| Release date | 2026-08-24 (Wan3.0 (international GA))[1] | 2026-02-05 (announcement date)[11] | — |
Wan 3.0 leads 0 rows, Kling 3.0 leads 0, 1 tied; rows marked — have no comparable data or no objective “better”.
Public leaderboards
Winner: Wan 3.0| Metric | Wan 3.0 | Kling 3.0 | Leader |
|---|---|---|---|
| LMArena text-to-video score | 1476 ±13 (wan3.0)[15] | No public data | — |
| LMArena text-to-video rank (of 48) | #6 (wan3.0)[15] | No public data | — |
| LMArena image-to-video score | 1480 ±11 (wan3.0)[9] | 1354 ±6 (kling-v3-pro)[10] | Wan 3.0 |
| LMArena image-to-video rank (of 48) | #3 (wan3.0)[9] | #19 (kling-v3-pro)[10] | — |
| VGI-Bench overall score | No public data | 44.0[16] | — |
Wan 3.0 leads 1 row, Kling 3.0 leads 0, 0 tied; rows marked — have no comparable data or no objective “better”.
How rows are judged: a lower price, a longer clip, a higher resolution or frame rate, more reference inputs and a supported feature win. Prices of a discontinued product are shown as historical and cannot win. LMArena scores are human-preference ratings (board snapshot dated 2026-09-21, read 2026-10-07); scores whose ± intervals overlap count as a tie. VGI-Bench is a research benchmark of visual reasoning. A row marked — has no comparable data.
Where each model leads
Where Wan 3.0 leads
Length, references and a lower door. Single generations of 30 s[2] at 30 fps[14], up to 20[3] multi-modal reference inputs[3], and failed generations are not charged[17]. The API is served from six regions with region-dependent prices[2], and 480P drafts cost $0.05 per second in the Singapore region[1]. To trial it alongside other current models, AIContentDrop, our multi-model workspace runs prompts through one credit balance.
Where Kling 3.0 leads
The 4K card. Kling 3.0's native 4K pipeline generates 2160p (4K)[4] directly during generation rather than upscaling[12], and its 1080p-with-audio API rate ($0.168/s[5]) beats Wan 3.0's 1080p price ($0.20/s[1]). It is also the only model of the pair with a VGI-Bench research score, 44.0[16]. For structured shot prompts, see our motion-JSON walkthrough for Kling 3.0 ; AIContentDrop's plan ladder starts at $19/mo, or $14/mo billed annually[18].
Which should you choose?
Frequently asked questions
Which makes longer videos, Wan 3.0 or Kling 3.0?
Wan 3.0: up to 30 s[2] in one generation against 15 s[4] for Kling 3.0. Both vendors document extension features without publishing a maximum extended length[3][13].
Is Wan 3.0 cheaper than Kling 3.0?
Mostly. Plans: $5.00/mo[7] for Wan's Pro tier against $8.80/mo[8] for Kling Standard[8]. API at 720p: $0.10/s[1] against $0.126/s[5]. The exception is 1080p, where Kling's with-audio rate of $0.168/s[5] beats Wan's $0.20/s[1]; Wan's list prices also vary by region[17].
Which ranks higher on public leaderboards?
They meet only on LMArena's image-to-video board: wan3.0 at rank #3[9] (1480) against kling-v3-pro at rank #19[10] (1354). Wan 3.0 is also rank #6[15] on text-to-video, where we found no Kling entry, and Kling 3.0's 44.0[16] on VGI-Bench has no Wan counterpart.
Evidence
Only official sources are cited: vendor pages, and leaderboard publishers for their own rankings. Anything we could not find on such a page is shown as “No public data”.
- Alibaba Cloud Community blog — Wan3.0 at General Availability: Capabilities, Benchmarks, Pricing, and the Workflows It Changes — Alibaba Cloud. www.alibabacloud.com/blog/wan3-0-at-general-availability-capabiliti…. Checked 2026-10-07
- Alibaba Cloud Model Studio — wan3.0-video model information — Alibaba Cloud. www.alibabacloud.com/help/en/model-studio/wan3-0-video. Checked 2026-10-07
- Alibaba Cloud Model Studio — Wan3.0 Video Generation guide — Alibaba Cloud. docs.modelstudio.console.alibabacloud.com/en/model-studio/wan3-vide…. Checked 2026-10-07
- Kling VIDEO 3.0 Model User Guide — Kling AI. kling.ai/quickstart/klingai-video-3-model-user-guide. Checked 2026-10-06
- Kling AI developer API pricing — Kling AI. kling.ai/dev/pricing. Checked 2026-10-06
- Kling 4.0 — official model announcement — Kling AI. kling.ai/blog/kling-4-ai-video-model. Checked 2026-10-06
- Wan AI (create.wan.video) — Pricing (JS-rendered; values via search snippet of this page) — Alibaba (Wan). create.wan.video/pricing. Checked 2026-10-07
- Kling AI membership plans — Kling AI. kling.ai/app/membership/membership-plan. Checked 2026-10-06
- Arena (arena.ai) — Image-to-Video Leaderboard — arena.ai. arena.ai/leaderboard/image-to-video. Checked 2026-10-07
- Image-to-Video Arena leaderboard — LMArena (arena.ai). arena.ai/leaderboard/image-to-video. Checked 2026-10-06
- Kling AI Launches 3.0 Model (official press release via PR Newswire) — Kling AI. www.prnewswire.com/news-releases/kling-ai-launches-3-0-model-usheri…. Checked 2026-10-06
- Kling AI Introduces the World's First Native 4K Video Model — Kling AI. kling.ai/blog/kling-ai-introduces-native-4k-video-model. Checked 2026-10-06
- Kling 3.0 Credit Cost: 4K, Omni Audio, and Multi Shot Pricing — Kling AI. klingai.com/blog/kling-video-3-0-credit-cost-guide. Checked 2026-10-06
- Alibaba Cloud Model Studio — Video generation and editing — Alibaba Cloud. www.alibabacloud.com/help/en/model-studio/use-video-generation. Checked 2026-10-07
- Arena (arena.ai) — Text-to-Video Leaderboard — arena.ai. arena.ai/leaderboard/text-to-video. Checked 2026-10-07
- VGI-Bench leaderboard (EMNLP 2026) — VGI-Bench research team. hexuan21.github.io/VGI-Bench. Checked 2026-10-06
- Alibaba Cloud product news — Video generation model Wan3.0 officially launched — Alibaba Cloud. www.alibabacloud.com/en/news/product/video-generation-model-wan30-o…. Checked 2026-10-07
- AIContentDrop — Pricing — AIContentDrop. aicontentdrop.com/pricing. Checked 2026-10-07